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We aim to create rare editions that retain their value and are worthwhile investments for our customers.

​Our pricing is dynamic, influenced by production phases and customer demand.

Pricing Phases:

  • Phase 1 – Early Bird (set to €190-€250 margin): Available to newsletter subscribers with a 48-hour exclusive purchase window. 30% of the edition stock.

  • Phase 2 – Standard Offer (set to €250-€330 margin): The main pricing phase for 60% of the edition stock.

  • Phase 3 – Last Chance (set to €350-€550 margin): The final 8% of the edition stock is sold at a premium, with no further production of that model.

  • Phase 4 – Ovan Vault: The remaining 2% of the stock is stored or sold upon request for future collectors or priced by Ovan.

Key Value Factors:

Rarity: Limited production increases long-term value.

Special Features: Unique customizations and packaging.

Material Quality: Premium acetate, UV protection, polarized lenses, and advanced coatings.

Authenticity: Each pair includes verified signatures for authenticity.​​​​

If you’re unfamiliar how to estimate price of sunglasses, we recommend checking www.ebay.com as an example. In the search field, type "limited edition sunglasses" and sort by "price + shipping: highest first." The search results should give you an idea of the price direction related to the number of items produced and material quality. Additionally, people tend to lose or break their sunglasses, which automatically raise the value of the sunglasses which still remain to exist.

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